Andrew Redman

Headkayse

Design Director and Founder

Product Development //
Headkayse - Designing a game changing product


Bio:

Andrew has run a product design agency for 15 years, and has worked on a range of consumer, industrial and medical products. These have included large complex projects like the ecological In-Store Dispensing System (for returnable packaging) for major UK/US supermarket chains, to innovative engineering projects like VORTEX – a transportable 30M carbon fibre TV camera mast.

Andrew is passionate about the benefits to users and business of the creative design process:

“My mission is to help business profit by developing products that the world needs and that improve real people’s lives.

In today’s crowded and savvy markets, the best way to stand out is to design products with real value to your customers. Forget me-too products, real customer led innovation is the positive way to create growth and is an exciting, rewarding way to do business.”

Synopsis:

How do you design a game changing product? Well it helps if you set out to try, and then have a bit of luck a long the way. Andrew tells the story of how the revolutionary Headkayse cycle helmet came about and outlines the factors for its successful crowdfunding and some key lessons that may be applied to other products.
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