Shay Moradi & Paul Heys

How visions of future products come to life in automotive

When the lines between, brand product and services becomes blurred, in the age of the metaverse where experiences don’t look like anything we’ve seen before, where emerging technologies shape and influence our lives for better or worse, how does prototyping experience (both physical and digital) in the highest fidelity and validating these visions accurately, provide design leaders with opportunities to enhance their products.

Where and how do we collaborate with new tools that have at their core machine learning? Paul and Shay working at Vital Auto operate at that exact intersection between analogue and digital. Collectively they are responsible for creating new systems, new tools and producing innovative interfaces and creative strategies that impact consumer experience from end to end.