Renate Eder
What product design can learn from fashion mass-digitizing its products
In contrast to other industries like Automotive, the product creation lifecycle in Fashion is short and the volumes of new garments and shoes per season vast. As the Fashion industry is embracing 3D further and utilizing it today in Design, Development, Selling & Marketing, Fashion brands need the support of their supply chain in this fast-paced environment. In her talk, Renate will explain how the industry managed to vertically integrate digitization and how they involve their material suppliers and manufacturers in their 3D initiatives.
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