Nick Chubb

Usability is all about increasing the quality of interaction between people and products. That’s it. Anticipating the safety needs of a product is only one half of it. The other half is not so much about regulation, but building in pleasing user interactions from the very beginning and making the product more satisfying to use.

Positive word of mouth is essential to having long-lasting success in the market, and it isn’t achieved without a commitment to sweating the details on user experience.

This talk guides users through the considerations and approaches to help enhance the user experience of products in our design projects.