Craig Lynn
Design for behaviour change - the power of play
Play isn’t as innocent as it looks, gamification and play can be a serious design tool in the development introduction and adoption of new technologies that can empower and enable behaviour change in everyone’s lives.
From tackling big global challenges the likes of climate change; adapting to shifting market conditions or simply providing better education into the origin and source of materials, cross generational play through clever UI/UX can be employed by design teams to help develop better solutions that can have a positive impact on people and the planet.
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