Nick Chubb is the Design Director at IDC, a product development consultancy with a 50 year history in new product innovation. As an experienced industrial designer, he has led many clients through the design process across medical devices, consumer products, electronics and industrial products. Nick is a Fellow of the RSA and a Juror for the Global Creative Graduate Showcase with Arts Thread. His work has been featured in Wired, Forbes, Dezeen and TechCrunch.
In this talk, Nick draws on his experiences working with multinational brands to cutting edge startups to speak about various aspects that can affect the quality of output in a product design and development project and what we can do as leaders to defend that quality.