James is Co-Managing Director and Head of Design at Innovate Design, a Salisbury-based studio that helps startups develop consumer products, fashion and apps. Recently, Innovate Design has expanded its client base to include larger organisations such as Driscoll’s, WWF, and the BBC.
AI automation is reshaping Innovate Design’s processes, streamlining everything from product development to sales and operations. Recognising the transformative potential of this technology, James founded Logic Lab to help British companies navigate and thrive in the emerging ‘agentic era.’
In tandem with his industry work, James wrote and delivered the Product Design module for the UK’s number 1 Innovation and Entrepreneurship master’s course at Warwick University. The module teaches students how to use a variety of AI tools to create concepts, gain feedback and analyse the results.
This practical talk will demonstrate how design teams can integrate agentic AI into their workflows to automate repetitive tasks and free up time for creativity and innovation.
Drawing directly from real-world examples at Innovate Design – You’ll learn how AI agents can help you manage PDS changes, automate manufacturer communication, analyse contracts, and speed up development. We will look at how you can connect multiple agents together and maintain confidentiality using self-hosted or locally hosted solutions.