Darren Jobling

CEO

ZeroLight

Bio

Darren Jobling is a games industry veteran whose credits include Formula 1, NASCAR and The Fast and the Furious. A decade ago, he leveraged this DNA to launch ZeroLight, a cloud-based platform redefining the omnichannel customer journey for automotive. Under Darren’s leadership, ZeroLight has secured landmark contracts with VW, General Motors, SLATE and Mitsubishi, earning the company recognition as one of the UK’s “Top 100 Start-Ups.”

A strategic advisor to global OEMs and a Non-Executive Director at the BBFC, Darren now guides the integration of Artificial Intelligence and interactive tech, bridging the gap between immersive gaming and personalised eCommerce.

D3D Talk

The World is Becoming a Game

For decades, the gaming industry was dismissed as “trivial” But while the industrial world was focused on static blueprints and heavy PLM systems, game developers were forced to solve the hardest problems in computing: real-time physics, massive multi-user environments, and extreme graphical efficiency on consumer hardware.

Today, the walls between “Virtual” and “Physical” are collapsing. Whether it’s a digital twin of a factory, a real-time car configurator, or AI-driven simulation, the tools and methodologies born in the games industry are now the gold standard for enterprise innovation.

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