Angel Guerra is an automotive digital designer specializing in real-time visualization and high-performance vehicle design. His career spans major European OEMs and emerging hypercar brands, including a key role at Rimac Automobili during the development of the Rimac Nevera, followed by contributions to Bugatti projects such as the Mistral. Angel now works internationally as a design consultant, collaborating with luxury and hypercar brands while leveraging KeyShot, VR and strategic visibility to optimize workflows and attract high-value projects.
This talk explores how real-time visualization and VR have transformed my daily automotive design workflow, from OEM projects to hypercars like the Rimac Nevera and Bugatti Mistral. I will also show how strategic use of demo projects and social media positioning helps designers attract high-end clients and stay relevant.
In this session, I share how real-time tools such as KeyShot and VR have become central to my automotive design process, enabling faster decision-making, immediate visual validation and more confident design outcomes. Drawing from my experience across European OEMs and hypercar manufacturers, including my early role at Rimac Automobili and later contributions to Bugatti projects, I will demonstrate how real-time visualization bridges the gap between concept and production.
Beyond tools, the talk addresses the importance of visibility and positioning in today’s design industry. I explain how creating focused demo projects and sharing them strategically on social media has helped me attract international clients and consulting opportunities with hypercar and luxury brands. Attendees will gain practical insights into combining real-time workflows with personal branding to build credibility, generate opportunities and deliver high-impact design work.