Creating passion and drive in students

Joe Grainey

Santa Cruz Bicycles
Develop3D Live 2013
Joe Grainey

Mr. Graney grew up in his family’s prototype machine shop, JG Machine, in the suburbs of Boston, Massachusetts – and has trouble imagining a childhood without a machine shop in it.  He attended Northeastern University for Mechanical Engineering. After spending several years working in product design for innovation consulting firm Continuum, he joined Santa Cruz Bicycles in 2002. During his tenure, Santa Cruz has grown into a globally respected brand of high performance mountain bikes, winning multiple World Championships, including the Men’s Elite UCI Downhill award. Mr. Graney led Santa Cruz’s efforts in carbon fiber bicycle design in 2008, which led to the company’s 100% annual revenue growth since carbon bicycles were introduced by the company in 2009. He is currently trying to teach his 18 month old daughter to ride a bike.

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