CONFERENCE PROGRAM


Main Stage

9.10 INTRO
Dustin Brown // Microsoft

The Evolution of Process and Design Through Technology

Synopsis:
From the Lunatik Kickstarter campaigns and consulting for Xbox, Dell, and L’Oreal at MINIMAL, to the launch of Microsoft’s HoloLens, Dustin’s career has been enabled by his use of technology in his design process.
Dustin will reflect on a few of his personal and professional projects, discussing how specific design and visualization workflows have enabled greater success in his work.

Sandy Boyes // Jaguar

Introducing the Jaguar I-PACE Concept Car

Synopsis:
Sandy is part of the team responsible for the interior of the new I-PACE concept, Jaguar’s first electric car. During his talk he’ll reveal the car’s interior design story.

Coffee 10.30 to 11.00 AM

Main Stage 11AM

Gian Paolo Bassi // SolidWorks

SOLIDWORKS — from Computer Aided Design to Computer Augmented Design

Synopsis:
Attend this session to learn how machine learning and platform computing can change the way products are designed. Explore platform based services including how to successfully connect desktop to the 3DEXPERIENCE platform. Find out how there is a shift from Design Centric to Design for Manufacturing focus and why the current design paradigm is becoming obsolete. Further insights include; what is augmented design, smarter assembly, machine learning and function before shape. The presentation will showcase the latest SOLIDWORKS product enhancements alongside customer case stories and testimonials.

Stephen Hooper // Autodesk

The Future of Making Things Begins Now

Synopsis:
Like it or not, the way we design, make, and use things is fundamentally changing. The tools we use to design are changing, as is access to them. New manufacturing techniques and materials are hitting the market at record pace, and the very nature of products is shifting from standard to smart. This change is not something to be afraid of, it presents a once-in-a-lifetime opportunity for you. In this session you’ll experience the future of making things firsthand and hear how others are embracing it.

Brian Thompson
// PTC

Product Design Innovation as the Physical and Digital Worlds Converge

Synopsis:
The physical and digital worlds are converging.  For engineering teams large and small, the boundary between the physical and digital worlds is being increasingly blurred by technologies like IoT, 3D Printing and Augmented reality.  Join this session to see how digital/physical convergence, accelerated by these emerging technologies, represent amazing opportunities for innovation in product design.

Dan Staples // Siemens PLM

Digital Transformation: Your Technology Partner

Synopsis:
Siemens PLM Software will highlight some of the key trends in today’s design technology along with real-life examples of how the company can assist in overcoming challenges in the world of engineering. On the main Dan Staples shares emerging technology trends impacting product design and engineering. Whether you’re a student, start-up, or established company you’ll learn why it is imperative to remain open to new ideas and new ways of working, so you are prepared to embrace new business opportunities in the digital enterprise.

Jon Hirschtick
// Onshape

Agile Design Powered By Full-Cloud CAD

Synopsis:
Manufacturers worldwide are embracing Agile Design processes to drive more speed and innovation. Agile Design emphasizes rapid iteration, collaboration, and flexibility over the rigidity and sequential processes of the past. In this presentation, Jon Hirschtick, founder and CEO of Onshape, will discuss how full-cloud CAD uniquely supports Agile Design and highlight how leading manufacturers are using real-time deployment, real-time data management, and real-time analytics to significantly speed up their time to market.

 

LUNCH 1.30 to 2.00 PM

Main Stage 2PM

Tony Gray
// SolidThinking

Design Optimized: Stop Designing Like it’s 1999

Synopsis:
Where do your designs begin? Do you use previous projects as a starting point? Can they be based on hard-earned knowledge, or is it something else? When faced with a straightforward problem like a beam carrying a load, creating an efficient structure can be done with, let’s call it, our engineering intuition, but you don’t just design simple parts and assemblies with single loads, you design complex 3D structures with loads in multiple dimensions. This is where topology optimization and generative design software comes into play. These new tools allow users to quickly and easily analyze load paths to generate the ideal and most efficient structural part layout. Utilizing these cutting-edge tools, designers and engineers often design parts that are lighter, stronger, and less costly than ever before.

This presentation will explore the history and theory of optimization all the way back to its roots in biomimicry (mimicking nature) and Wolff’s Law form the 19th century that states that a bone in a healthy person or animal will adapt to the loads under which it is placed. Attendees will see real-world applications and leave with an understanding of how they can use optimization today to improve almost every structural part or product that they create.

Andy Rahden // Pluralsight

Building knowledge to Create the Future

Synopsis: In this session, we will share the importance of learning to progress technology in an ever-changing world. People learn in a variety of ways, and different types of learners utilize different approaches to digesting knowledge. Through catering to different learning styles, and curating content to specified personas, people and business can proactively expedite the learning process and move to technological advancement at new levels. We will discuss the need for humans to innovate, and the importance of utilizing the right tools at the right times to do so, to impact change in the world. We will share how Pluralsight address the needs of these different learners and how we have innovated tools over the past few years to help learners in that journey for Designers and Engineers.

Jonathan Ingram

The story of BIM, Fact, Fantasy and the Future

Synopsis:
The story of the development of BIM is told by one of its originators. The presentation will show:
The origin of BIM and how it has developed.
Case studies illustrating the first use of BIM in Engineering, Architecture, Building Services, CM and others in the 1980s and 1990s.
Show and prove direct links between Graphisoft, Revit, Reflex, Sonata and others.


Coffee 3.30 to 4.00 PM

Main Stage 4PM

Chris Cheung // Mighty Dynamo

Mighty Matters

Synopsis:
Chris explores the dynamics between hobby, freelance, start-up, and enterprise and why he thinks this is a particularly amazing time for individuals and businesses (of all sizes) to have proverbial intercourse. Through stories, professional experiences, and trends, he will share an inspiring outlook from varying perspectives on innovation, the importance of adapability, the need for resilience in the face of crap moments, and why it is imperative to really unearth what makes you, individually, mighty in today’s quest for success.

Panel and Prizes


Product Development


Coffee 10.30 to 11.00 AM

Product Development 11AM

Franck Mouriaux // RUAG Space

Additive Manufacturing for space applications

Synopsis:
Industry and in particular space industry are evolving at a fast pace and new technologies are changing the game. Additive manufacturing is disrupting the way products are designed and produced. Space is getting more accessible and is becoming the place offering new business opportunities. It requires new products able to fulfil the new technical, economical and programmatic challenges. This presentation shows how AM combined with other new technologies can be used to develop a new generation of products for space application.

Grant Riley // Think Refine

Designing A More Independent Internet Of Things

Talk Synopsis: The story of how we designed a more sustainable IoT product for remote locations — describing the entire process: from sketch to compliance testing, certification, final assembly and shipping.

Points to be touched upon:

  • We were approached by a software company to design and manufacture a unique IoT product

  • The IoT device is a fully customisable ‘order button’ — which users can re-program online

  • We managed the complete product design and electronics engineering project — from design brief to first batch of working prototypes in 6 weeks

  • Unlike many IoT applications, our device does not rely on WiFi, 4G or even 3G

  • No set-up required, it is rechargeable and easy to disassemble

  • Aimed at the B2B market

Tim Burnhope // JCB

JCB – An Introduction to Innovation

Synopsis:
JCB’s success as a global construction and agricultural equipment manufacturer over the past 70 years is built on innovation. Now the company is writing a new chapter in its innovation story with the launch of the revolutionary new JCB Hydradig. This is a product which has innovation running through its veins and is set to revolutionise the way jobs are done in urban environments, on construction sites and on busy road networks around the world. Developed in complete secrecy over a three-year period under the codename ‘Project 710’, the result is a product which rewrites the rulebook.

Brendon Marczan // Foundry

Introducing the future in footwear design: Jia

Synopsis:
Brendon explains how Foundry’s advanced visualisation technology could help unpack the challenges faced by millions of footwear designers.

Learn how the relationship between 2D and 3D workflows is being rethought, with the potential to drastically improve collaboration between development and manufacturing in the most labor intensive industry in the world.


LUNCH 1.00 to 2.00 PM

Product Development 2PM

Chris Johnson // Speedo

Train Smart. Race Fast. – The design development story of the Speedo Fastskin training aids

Synopsis:
Chris Johnson presents the design development story of the recently released Speedo Fastskin training aids. Speedo identified an opportunity within the swimming product category to create a system of evolved high quality training aids to provide unrivalled comfort and performance allowing swimmers to focus upon smarter swimming in order to achieve their racing potential. The design story discusses the use of 3D scanning, hydrodynamic engineering and testing upon the world’s fastest athletes as methods used to overcome the challenges of designing products for use within water.

Dr Alan Chalmers // WMG

Multisensory Virtual Experiences: A case study with JLR

Synopsis:
Humans continuously perceive the world with all our senses: visuals, audio, smell and feel. Furthermore, the interaction of these senses, so called cross-modalities, can have a major influence on how environments are perceived. Traditional Virtual Reality systems typically only concentrate on visuals and audio and are thus not capable of providing authentic experiences. This talk describes the recent PSi project between WMG, University of Warwick and JLR to develop and fully validate highly realistic multisensory virtual experiences that will be applicable at all levels of vehicle design.

Lynne McGregor // Innovate UK
Dr Florian Bazant-Hegemark // Marks & Clerk

Coffee 3.30 to 4.00 PM


3DPrint / Materials AM
Start-Up PM


Coffee 10.30 to 11.00 AM

3DPrint / Materials 11AM

Zehavit B. Reisin // Stratasys

Functional Printe materials

Synopsis: Zehavit will look at how, by using a range of functional printing materials, Stratasys’ latest FDM-based 3D printing solutions empower product design workgroups and engineers to make professional rapid prototyping more productive – from initial concept verification to design validation to functional performance testing.

Bradley Rothenberg // nTopology

More intelligent design tools

Synopsis:
Both parametric & generative are terms used to signify intelligent tools in CAD. Initially, tools in CAD were built to replicate existing ways of doing things — sometimes even borrowing from other industries (like lofting from the shipbuilding industry). As new manufacturing methods have emerged, like additive, the existing techniques make it difficult (if not impossible) to take advantage of all of the amazing things that these advanced processes allow for. The current argument has always been additive manufacturing allows for far more complex structures than what we could have built in the past, so design tools need to represent this complexity. While this is true, additive cannot build “anything” & there also still are a number of constraints. It is just that the constraints are different. Allowing CAD to understand constraints is the first step towards more intelligent design tools. These constraints can be mechanical: like interfaces to other parts, structural: like load cases, & they can be based on the manufacturing process: like no large horizontal spans. However, the knowledge of the constraints are not enough to design an object. Additionally, rule sets are needed that represent a structural system or typology in combination with constraints allow for more intelligent design tools. Parametric technology is still incredibly useful to allow for the constant changes within the design process while the actual tools, or operations are generative.

Dr Auday Al-Rawe // Intrinsys

Simulation driven additive manufacturing

Synopsis:
Industrial grade Additive Manufacturing (AM) is growing more rapidly than ever before and has the potential to revolutionize the way we design and make products, but there are still significant barriers that could potentially limit its widespread adoption.  So, our challenge is how we can make simulation help get reliability back into AM designs and how we can design parts so they print right the first time.

There are a number of key areas where simulation can play an important role in 3D printing such as: generating a functional design, generating lattice structures, calibrating the material, optimizing the manufacturing process, and in-service performance. This presentation from Intrinsys Ltd will describe the end-to-end simulation-driven solution that SIMULIA/Dassault Systemes have developed for addressing key challenges that industry faces.

Suzanne Venables-Wood // Renishaw

Standing Tall

Synopsis:
Understanding the factors that affect the metallurgy of additively manufactured components is important when considering the production of end use parts. All metals and alloys respond differently to the AM production process, laser energy absorption and predisposition to internal stress build up. Defects can arise if the material processing parameters are incorrectly developed or assigned to each geometry.

Suzanne will explain how material processing parameters can be optimised using Renishaw QuantAM build preparation software to manufacture reliable parts using laser powder bed fusion technology on Renishaw AM systems.

She will also discuss the potential future of metal part series production and the need for designers to consider functionality, aesthetics and the requirement for post finishing techniques to transform parts.

Greg Mark
// Markforged

Innovation in 3D Printing is Now More About the Bottom Line Value

Synopsis:
3D printing has for many years helped speed innovation across multiple industries with prototyping and modeling. With the ability now to print strong, precise parts, manufacturers are uncovering unprecedented gains – eliminating inefficiencies in production line turnover and speeding time to market for new products. Strong, lightweight and functional tooling as well as working prototypes can be printed within a day rather than weeks, and at a much lower cost than traditional machining. With 3D printing moving out of engineering labs and further towards production, customers expect more quality, less waste, better monitoring, and software controls, and more economic benefit from their printers.

Join Greg Mark, CEO and founder of Markforged who will discuss the value manufacturers gain from same-day engineering-strength prints made of both carbon fiber and metal, as well as the importance of in-process, closed loop inspection.  He will share examples of the significant bottom line cost and time savings gained by Markforged customers.

LUNCH 1.00 to 2.00 PM

Start-Up 2PM

Heather Corcoran // Kickstarter

Creating Products in Public: Insights from 8,000 Design and Technology Projects on Kickstarter

Synopsis:
With more than 8,000 design and technology projects funded, Kickstarter has become a hub of creativity for designers, makers, studios and start-ups from around the world. It is one part of a confluence of movements that has changed the role of the designer, and the way products are manufactured and distributed. This session will introduce Kickstarter as a way to bring creative projects and products to life in a new way, alongside a community of backers.

Mat Hunter // CRL

How to accelerate a hardware startup

Synopsis:
It’s exciting that so many people are founding hardware startups, especially in the UK where software and services dominate. The internet makes the required knowledge, finance and early customers more accessible than ever before, but most hardware startup veterans will admit that the failure rate is extremely high and most founders are naïve about the challenges they will face and ignorant of the best strategies. In this talk, Mat will share insights about how the Central Research Laboratory, London’s first purpose-built hardware accelerator, improves the success rate of resident ventures.

Kaye Symington & Richard Ling // Paved with Gold

Synopsis:
You’ve had an amazing idea! But how do you present it to the world and make sure it is seen by the right people? We’ll take you through launching your idea using crowdfunding and how to find, build and grow a great community around it.

John Mathers // British Design Fund

How the British Design Fund could help your product to market

Synopsis:
Deciding how best to finance your product start-up business is getting increasingly complicated. As alternative forms of funding are becoming available, start-ups have many more options available to them than they did 10 years ago. But the myriad of product innovation grants, benevolent funds, awards and crowdfunding platforms for early-stage product companies can leave some founders feeling overwhelmed when it comes to deciding how to spend their time and limited budgets when raising that all-important seed money to help launch their product idea. John Mathers, director of the new British Design Fund, sets out why the fund was set up and who it can help.


Coffee 3.30 to 4.00 PM



Design Viz / VR / AR


10.15 INTRO
Rob Jamieson // AMD Radeon Pro

Making your images an experience, with VR and Rendering, and all that other stuff in the middle.

Synopsis:
Lead by AMD, we will take a deep dive into the emerging trends in VR, and Rendering that all attendees need to know, whilst understanding the hardware challenges they bring. With over 30 years of personal experience in rendering the AMD presenters will run us through the key topics to be considered, allowing you to go away with an understanding and overview of making these new experiences.

Christopher Murray // Unreal

Beyond Games: Unreal Engine for Design Visualization

Synopsis:
Unreal Engine has been quickly adopted by enterprises for a huge range of projects across automotive, aviation, architecture, consumer electronics and complex data visualization. Join us in the VR track to see how Unreal Engine is being used to create believable VR experiences for Product Development, get a glimpse of the Unreal roadmap and learn more about how the Unreal Engine Enterprise team is helping developers like you get the most out of the amazing capabilities of Unreal Engine.

Martin McDonnell // Soluis

The future of digital realities

Synopsis: Martin looks beyond what the current Digital Realities (VR, AR, MR) can offer and explores the how these technologies will evolve and ultimately transform the world of work in the future. Using his own experience in facilitating the early adoption of VR and more recently AR, he will now look beyond the headset, to see what Digital Realities will become as the technology matures.

Leila Martine // Microsoft UK

Microsoft HoloLens: The Path to Mixed Reality

Synopsis: 
Mixed Reality (MR) creates a brand new holographic category and endless possibilities for how we can improve how people communicate, create, and explore by mixing the physical world and the virtual world together. MR redefines personal computing through holographic experiences by delivering new insight for creating, collaborating and bringing products and information to life in 3D. During this session, we will discuss real use cases for how companies have started their holographic journey and the implications for how they are transforming how they design, manufacture and assemble products, how they train and collaborate more effective results, and how they are creating new and engaging brand experiences.

Herve Fontaine // HTC

Synopsis: Launched only 1 year ago, the HTC Vive has been adopted very fast by the Industry thanks to its full room scale feature and a very accurate positional tracking system. With vive Business Edition, Vive Trackers, Viveport Enterprise, HTC is the only mass market HMD developing a full proposition for use at work. With native support from the main CAD and simulation industry platforms as well as many independent software developers for visualisation, simulation, distant collaboration and support from the largest realtime (game) engines, the HTC Vive Business Edition allows enterprises to leverage on the power of VR for many different tasks at low cost.

Oluwaseyi Sosanya // Gravity Sketch

Gravity Sketch in design work flows – a look at the design process with Gravity Sketch VR

Synopsis:
Oluwaseyi will speak about the teams work with developing 3D creations tools for virtual and augmented reality along with their aims of democratisation the digital design process through the use of emerging technologies. He believes that the industry is on the verge of a major revolution with the emergence of affordable readily accessible immersive hardware. He will shares insights into the company’s early adopters in the VR space and how they are using these immersive 3D design tools in their workflow.

Break 12.20 to 1.10 PM

Corey Rubadue // Chaos Group

The Order and Beauty of Design Visualisation

Synopsis:
Corey will share insights into Chaos Group’s ongoing commitment to the design industry. Find out how V-Ray can help with every step of the design process—and expect some big announcements.

André Matos // Porsche AG

Fast Renders for Fast Cars

Synopsis:
Andre creates amazing images for Porsche cars. He will demonstrate how to create a series of 20K images for Porsche AG under tight deadlines.

Francois De Bodinat // Zerolight

VR’s Role In Redesigning The Automotive Retail Experience

Synopsis:
Pioneers in the field of automotive visualisation, ZeroLight’s high-end commercial VR experiences have been deployed by Audi, Toyota and Pagani to empower and engage customers pre, during and post-sale. Each experience has delivered a unique brand proposition; opening up the automotive market to the benefits of the medium in driving leads, sales and customer satisfaction. This talk sees ZeroLight deliver insight into the reasons behind the success of such VR deployments, the impact on the modern retail model and the relative return for customers and brands alike.

Victor Söderberg + Magnus Pettersson // Rapid Images

Photo realistic rendering across multiple industries using VRscans

Synopsis: Magnus Petterson and Victor Söderberg will showcase how VRscans both increased visual quality and shortened production time by integrating them into the Rapid Images’ template-based production pipeline.

Break 2.50 to 3.10 PM

Ben Widdowson // Lightworks

Synopsis:
Visualisation software development and integration specialists Lightworks will be joined by their customer Optitex to explain how photorealistic rendering technology is changing apparel design and manufacture. Lightworks, who integrate Iray®+, into systems, workflows and end-user applications will provide an insight into the new and exciting ways the technology is being used across different sectors and scenarios; including the integration of photorealistic rendering into Optitex’s 3D Product Creation Suite.

Optitex, will be providing the customer view, explaining why they added this visualisation technology, how it works in their product, what it’s brought to their customers – in terms of their design, prototyping and manufacturing process – and how they think visualisation and other technology developments will alter apparel manufacture and future fashion trends.
Iray® is a registered trademark of NVIDIA ARC GmbH used under license from the NVIDIA Corporation.

Guy Alroy // Optitex

Visualisation in next generation apparel design

Synopsis:
Optitex, will be providing the customer view, explaining why they added this visualisation technology, how it works in their product, what it’s brought to their customers – in terms of their design, prototyping and manufacturing process – and how they think visualisation and other technology developments will alter apparel manufacture and future fashion trends.

END 4.00 PM

END 5.15 PM approx

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